Since 2017 Kids Entertainment Professionals for Young Refugees is where our community comes together in support of Unicef's vital and heroic work with young refugees around the world. Unicef is on the ground in more places than any other humanitarian organization, providing food, clothing, shelter, medicine, education, and trauma counseling, and working with local governments to ensure the safety and dignity of nearly 50 million displaced children.
The Challenge
When Writer-Producer Grant Moran founded KEPYR, he hoped to create a space where he could raise awareness regarding children refugees around the world.
He hoped that through KEPYR, artists, producers, writers, and people at all levels of the entertainment industry, could join forces and talents to help bring some level of relief and love to so many.
Grant approached us to create the logo and brand identity that would reflect both a ‘child-like spirit’ and an ‘organized structure’ that would inspire action.
The Concept
We drew inspiration from the concept of ‘tangible love’ and ‘childish innocence’, and developed a combination brand that would reflect the grassroots identity of the budding organization.
